Event planning CRM pricing, what HoneyBook, Dubsado, 17hats, Aisle Planner and Event Temple publish, and where a flat rate AI agent fits
HoneyBook lists $29 to $109 a month billed yearly, Dubsado $335 and $525 a year, 17hats $60 a month, Aisle Planner $49.99 to $229.99 by project count and Event Temple from $249, while Planning Pod and Tripleseat publish nothing. Here is what a planning firm of one to six people pays, the costs the pricing pages leave off, and when a flat rate agent is the better buy.
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Short answer: event planning CRMs are cheap next to the hours they leave you to do. On October 15, 2026 HoneyBook listed $29, $49 and $109 a month billed yearly, Dubsado $335 and $525 a year, 17hats $60 a month or $600 a year, Aisle Planner $49.99 to $229.99 a month depending on how many projects you run, and Event Temple "as low as $249 per month". Planning Pod and Tripleseat published no price. A three-person planning firm can hold its proposals, contracts and invoices for under $1,400 a year. What none of them does is research the venues, chase the vendors or reconcile the rooming list. A flat rate AI agent is $149 a month for that work, or $888 a year on yearly billing, and most firms that buy it keep their CRM.
We sell the flat rate AI agent, so we have an interest in how this comes out. Every vendor page below was read on October 15, 2026, and where a vendor publishes nothing we say so instead of borrowing a directory estimate. Check them yourself before you sign.
Event planning CRM pricing on one page
We went to each vendor's own pricing page first. The products are not all built for the same buyer, so the last column matters as much as the price.
| Product | Published price | Billing and unit | Worth knowing |
|---|---|---|---|
| HoneyBook | Starter $29, Essentials $49, Premium $109 a month | Billed yearly. The page also shows $59 and $129 struck through without saying what they are | Essentials allows up to 2 team members; Premium allows unlimited. Built for service businesses generally, widely used by planners |
| Dubsado | Starter $335 a year, Premier $525 a year | Annual prices shown; annual is described as two months free | 3 additional users included. Then $25 a month for 4 to 10 users, $45 for 11 to 20, $60 for 21 to 30. Extra brands $10 a month each |
| 17hats | $60 a month, $600 a year or $800 for two years | One all-inclusive plan | 3 users included, then $5 a month each. Add-ons such as bank connect and QuickBooks Online are $5 a month each. The page advertises 50% off the first year |
| Aisle Planner | $49.99 to $229.99 a month | Priced by number of projects, 10% off annually | Sales Essentials $49.99; up to 15 projects $69.99; 16 to 25 $109.99; 26 to 50 $164.99; 51 to 100 $229.99. Card required for the trial. Aimed at wedding planners |
| Event Temple | "Starting as low as $249 per month" | Custom quote | Aimed at hotels and venues selling group business, not at planners buying it |
| Planning Pod | Not published | Demo | Its pricing address returned a page with no price on it |
| Tripleseat | Not published | Demo | No pricing page in its sitemap; its /pricing address returned not found. Aimed at venues and restaurants |
| WorkAgent (an agent, not a CRM) | Starter $149 a month, Pro $499, Scale $1,299 | Month to month, flat, not per user | Does venue research, RFP follow-up, vendor chasing and reporting. Does not send proposals, contracts or invoices |
Three things follow from that table. First, the unit is rarely the user. HoneyBook prices by plan, Aisle Planner by project count, and Dubsado and 17hats include extra users free before charging a few dollars more, so headcount barely moves the bill. Second, there are two different markets hiding under one search. Event Temple and Tripleseat sell to the venue that receives the RFP, while HoneyBook, Dubsado, 17hats and Aisle Planner sell to the planner who sends it. If you run a planning firm, the venue tools are the wrong shortlist. Third, the vendors that publish nothing, Planning Pod and Tripleseat, are the ones with the heaviest event-operations feature sets, so expect a sales call and a quote tied to your volume.
What a planning firm actually pays per year
Here is the arithmetic on the published figures for three common firm shapes. HoneyBook is shown on the cheapest plan that fits the headcount, Dubsado on Premier (we read its $25 a month for 4 to 10 users as one charge for the tier, which is how the page presents it; confirm before you rely on it), 17hats at its annual price, and Aisle Planner at the 16 to 25 project tier billed monthly.
| Firm | HoneyBook | Dubsado Premier | 17hats | Aisle Planner (16 to 25 projects) | WorkAgent Starter, flat |
|---|---|---|---|---|---|
| Solo planner | $348 a year (Starter) | $525 a year | $600 a year | $1,319.88 a year | $888 a year billed yearly ($1,788 month to month) |
| Owner plus one coordinator | $588 a year (Essentials) | $525 a year | $600 a year | $1,319.88 a year | $888 a year billed yearly ($1,788 month to month) |
| Six people | $1,308 a year (Premium) | $825 a year | $780 a year | $1,319.88 a year | $888 a year billed yearly ($1,788 month to month) |
Read that honestly, because it runs the opposite way from most software comparisons. On yearly billing the agent costs $888, which is more than HoneyBook Starter, Dubsado or 17hats for a small team and less than HoneyBook Premium or Aisle Planner at 16 to 25 projects. Month to month it is the most expensive line in the table. The CRMs themselves land within a few hundred dollars of each other at every size. Price is not what should decide between HoneyBook, Dubsado and 17hats. Proposal design, contract templates, the client portal and how your past projects come across should. And the right-hand column is not a cheaper or dearer version of the others. It buys hours, not records.
The costs that are not on the pricing page
The subscription is the smallest number in a planning firm's software bill. These are the lines worth asking about before you move.
- Payment processing. HoneyBook, Dubsado and 17hats all take client payments, and the card and ACH fees on a $40,000 program dwarf the subscription. HoneyBook publishes its own rates on its pricing page; compare them against what your current processor charges.
- Migration. Moving years of proposals, contracts and client files is the cost that keeps firms on the wrong tool. Ask each vendor what it imports and whether anyone does it for you.
- Project-count tiers. Aisle Planner's price follows your project count. A firm that grows from 20 to 30 projects moves from $109.99 to $164.99 a month, so model next year, not this year.
- The hours. None of these products researches a venue, writes an RFP, chases a caterer or reconciles a rooming list. That is still a person, and it is the largest cost on the page.
The work no CRM subscription includes
On a corporate program the hours go on the venue longlist, the RFPs and the comparison of replies, the vendor confirmations, the registration and rooming reconciliation, and the weekly update to a client who wants to know whether the AV quote came back. An event CRM gives you a tidy place to record all of that and to send the proposal and the invoice. It does not do any of it.
That is the gap a flat rate agent fills. Briefed on a program, it builds the venue longlist from the dates, headcount and budget, drafts an RFP for each property in your format, logs the replies side by side so rates, attrition and F&B minimums sit in one table, chases the vendors who have not confirmed, and turns your notes into the Friday client update. Once contracts are signed, it helps to keep every venue and vendor contract with its cutoff and cancellation dates in one place, because those dates are where an event loses money. We set the jobs out one by one on our page for AI for event planners.
The limits are simple. The agent does not sign contracts, approve deposits or negotiate concessions. It does not send proposals or invoices, which is what your CRM is for. It works from your inbox, your shared drive and whatever your CRM exports; if your client pipeline is in HubSpot or Pipedrive it connects directly on the Pro plan and works as an AI CRM assistant.
How to decide
Start with the symptom. If proposals go out in a Word document, contracts are signed by scanning, and you chase deposits by memory, you need a CRM first, and at these prices the decision is low risk: pick the one whose proposal and contract flow you like, on its trial. If you already have a CRM and the problem is that every new program starts with two days of venue research, vendors go unconfirmed until the week before, and the rooming list is reconciled the night before cutoff, another subscription will not fix it. That is an hours problem.
The other way to buy those hours is a person. A virtual assistant on a monthly block of hours usually costs several times the agent and stops at the end of the block; we priced the US managed assistant firms on our virtual assistant cost page. A coordinator is a salary. The agent is $149 a month, or $888 a year on yearly billing, whatever your season looks like, and plans are on the pricing page. You can run a venue research task in the demo at the top of this page before paying for anything.
Questions planners ask before buying
How much does HoneyBook cost for event planners?
HoneyBook listed Starter at $29, Essentials at $49 and Premium at $109 a month, billed yearly, on October 15, 2026. Essentials allows up to two team members and Premium allows unlimited, so a firm with a coordinator needs at least Essentials. Payment processing fees are charged on top and on a large program they cost more than the subscription.
Is Dubsado or HoneyBook cheaper?
For a team, Dubsado usually is. Premier is $525 a year and includes three additional users, so a four-person firm pays $525, while HoneyBook would need Premium at $109 a month, which is $1,308 a year. For a solo planner, HoneyBook Starter at $348 a year is the cheaper entry point. Choose on proposal and workflow fit, since the gap is small.
What is the best CRM for event planners?
For independent and corporate planners, the shortlist is usually HoneyBook, Dubsado, 17hats and Planning Pod, with Aisle Planner for wedding work. Event Temple and Tripleseat are built for the venues receiving your RFPs rather than for planners. Published prices sit between about $29 and $230 a month, so decide on proposals, contracts and client portal, not price.
How much does Planning Pod cost?
Planning Pod published no price on October 15, 2026; its pricing address showed product information and a demo button, not a rate. Expect a quote tied to the number of users and events you run. Ask for it in writing with the annual and monthly figures and what migration support is included.
Do I need an event CRM if I use an AI agent?
Almost always, yes. The CRM holds proposals, signed contracts, invoices, payments and the client portal, and the agent does none of that. The agent does the sourcing, follow-up and reporting hours around it. At $29 to $109 a month for the CRM plus $149 for the agent, most small planning firms find both together cost less than a few weeks of a coordinator.