HubSpot Breeze vs Agentforce pricing: what each charges per action, per lead and per resolution

Short answer: they cost almost exactly the same per unit of work, and they fail very differently when you go over. One Breeze action in a HubSpot workflow is 10 HubSpot Credits at $0.010, so $0.10. One Agentforce action is 20 Flex Credits at $0.005, so also $0.10. The per-credit rates look two times apart and the per-action rates are identical. What separates the two bills is what happens at your limit: Salesforce invoices the overage, HubSpot enlarges your contract.

Last updated August 2026. HubSpot rates read from the HubSpot Product and Services Catalog on legal.hubspot.com and the Manage HubSpot Credits article on August 24, 2026. Agentforce rates read from salesforce.com/agentforce/pricing the same day. We sell a competing flat-rate product, so check the arithmetic rather than trusting it.

How much does HubSpot Breeze cost compared to Agentforce?

Neither vendor sells you an AI product with a monthly price. Both sell credits, then charge your agents' work against them, and both publish a rate sheet that tells you exactly how many credits each action burns. That makes them genuinely comparable, which is rare in this category.

HubSpot Credits cost $0.010 each. Salesforce Flex Credits cost $0.005 each, sold at $500 per 100,000. On the headline rate Salesforce looks half the price, and that comparison is meaningless, because a credit is not a unit of work on either platform. Salesforce simply denominates in smaller units and charges twice as many of them.

Convert both to the same event and the illusion disappears. A Breeze action inside a HubSpot workflow costs 10 credits, which is $0.10. An Agentforce action costs 20 Flex Credits, which is also $0.10. Salesforce publishes its own worked example on the pricing page that confirms the rate: 20 Flex Credits multiplied by 5 questions a month multiplied by 20 new employees comes to $10 a month, which only balances at half a cent a credit.

HubSpot Breeze vs Agentforce pricing, side by side

Which is cheaper for customer support?

HubSpot, on the published rate, and by a wide margin. Breeze Customer Agent charges 50 credits to resolve one conversation on text-based channels, which is $0.50. Salesforce's conversation pricing is $2 per conversation. For a team resolving 2,000 conversations a month that is $1,000 against $4,000.

Read what each one counts before you bank the difference. HubSpot charges on resolution and limits the rate to text-based channels. Salesforce charges per conversation regardless of outcome, and separately states that an Agentforce conversation is worth exactly 20 actions, since a conversation is $2 and an action is $0.10. So on Salesforce you can choose the cheaper of the two meters: if your conversations typically finish in fewer than 20 actions, Flex Credits beat conversation pricing outright.

That crossover is the number worth carrying into a Salesforce negotiation, and it does not have an equivalent on HubSpot, where the 50 credit resolution rate is simply the rate. It also puts HubSpot in useful company. Intercom Fin lists $0.99 per outcome and Sierra publishes no rate at all, which we went through in detail in Sierra AI vs Intercom Fin pricing. On published per-resolution pricing, HubSpot is currently the cheapest of the four.

None of these prices covers what happens after deflection. The conversations an agent hands back still land in somebody's queue, and the back-office customer operations behind them do not get cheaper because the front end deflected 40 percent of the volume. Model the human cost of the residual, because every vendor on this page prices only the part it handles.

Which is cheaper for prospecting and outbound?

This one is harder to call, because only HubSpot prices it as an outcome. Breeze Prospecting Agent charges 100 credits, so $1.00, to research one lead and recommend an outreach strategy. Salesforce has no per-lead rate at all: prospecting work is metered as ordinary Agentforce actions at $0.10 each, so whether it beats a dollar depends entirely on how many steps your agent takes per lead.

The break-even is ten actions. If a Salesforce agent researches, enriches and drafts in under ten actions per lead, it costs less than HubSpot's flat $1.00. Over ten actions and HubSpot's fixed price wins. In practice an agent that browses, reads a CRM record, checks recent news and drafts a personalized email is not obviously under ten actions, which makes HubSpot's outcome price look reasonable rather than expensive.

Watch the included allowance here, because it is smaller than it sounds. An Enterprise HubSpot subscription includes 5,000 credits a month, which at 100 credits a lead is 50 leads. That is not a prospecting program, it is a pilot. Anyone running outbound at real volume is buying capacity from month one.

What happens when you exceed your credits on each platform?

This is the difference that actually decides which invoice hurts, and it gets almost no coverage.

Salesforce bills Flex Credit overage monthly in arrears and states there is no overage penalty. Your agents keep working, you get an invoice, and nothing about your contract changes. Digital Wallet shows consumption in near real time so the surprise is small.

HubSpot has three behaviors depending on a setting most accounts never open. With no capacity packs bought, usage-based features pause until your next reset date. With packs bought and the default left alone, HubSpot automatically upgrades you to a higher credit tier for the remainder of your commitment term. With Pay-as-You-Go switched on, overage is billed in arrears and your limit resets next cycle.

The middle one is the trap. HubSpot's own worked example: an Enterprise account with 5,000 included credits plus one purchased 1,000 pack sits at a 6,000 credit limit. Use 6,500 in a single cycle and an extra pack is added automatically, taking the limit to 7,000 for the rest of the contract, and HubSpot states you can only downgrade at the end of the commitment term. One unusual month permanently raises your floor. On Salesforce, one unusual month raises one invoice.

The compensation is that HubSpot gives you controls Salesforce does not publish. Billing contacts and Super Admins are notified at 75, 85 and 90 percent of the allowance, and you can set a hard maximum monthly credit limit for the whole account and separately for individual tools, so a runaway workflow cannot eat the budget the support team is relying on. If your fear is uncontrolled spend rather than contract creep, that is a real advantage.

Is a per-user plan cheaper than credits?

Only on Salesforce, because only Salesforce offers one. The Agentforce add-ons are $125 per user per month for unmetered employee-facing usage on Sales, Service and Field Service. At $0.10 an action, $125 buys 1,250 actions, so across 20 working days the add-on only wins once a single user exceeds about 62.5 actions a day. Below that, metered Flex Credits cost less. We show the full workings on the Agentforce pricing page.

HubSpot has no equivalent. Credits are granted per account, not per seat, and adding people does not add credits. That cuts both ways: you cannot buy your way out of the meter, but you also never pay twice for a colleague who barely uses it. For teams where a handful of heavy users would blow past 62.5 actions a day, Salesforce's flat add-on is genuinely the cheaper structure. For teams with light, broad usage, HubSpot's account-wide pool is.

What do you have to be paying already?

Both prices sit on top of a platform, and on both the platform is usually the bigger number.

On HubSpot, only paid seats can spend credits. Core Seats are $20 a month on Starter, $50 on Professional and $75 on Enterprise; Sales and Service Seats are $100 on Professional and $150 on Enterprise; Revenue Seats are $95 and $140. Free users and View-Only Seat users cannot use credits at all, which is a small irony given HubSpot gives View-Only Seats away at no cost. Onboarding is a one-time fee on several editions, $1,500 for Sales Hub Professional and $3,500 for Sales Hub Enterprise and Service Hub Enterprise.

On Salesforce, the Agentforce User License is $5 per user per month and the pricing page prints "Requires Flex Credits" on the card itself, so it grants access and no usage. Underneath that sits an existing Sales Cloud or Service Cloud license, and Data Cloud consumption is billed separately again. Agentforce 1 Editions start at $550 per user per month and include 2.5 million Flex Credits per org per year, which are pooled at the org rather than per seat, so their per-head value shrinks as you add users.

Do HubSpot Credits or Flex Credits roll over?

Neither. HubSpot states it in both its product catalog and its billing documentation: credits reset monthly and unused credits expire rather than carrying forward. Salesforce is the same on Flex Credits. Microsoft behaves identically on Copilot Credits, which we cover on the Copilot Studio pricing page.

The practical consequence is that over-buying is a real cost rather than a timing question. On HubSpot it is worse, because capacity packs can only be cancelled at renewal, so an over-bought pack is paid for every month until the contract ends and the unused credits inside it expire every month on the way. Run on included credits first, measure one honest month, then buy to match.

Which should you pick?

Pick the one your CRM already is. That sounds like a dodge and it is the correct answer, because both of these agents are worth a fraction of their price outside the system that holds your data. Breeze reads HubSpot records; Agentforce reads Salesforce records. Nobody has ever saved money by moving CRM to get a better AI rate.

Where the pricing genuinely should change your behavior is inside whichever one you already own. On HubSpot, go and look at whether your account is on automatic upgrades, and consider switching to Pay-as-You-Go, because the rate is identical and only one of the two can reprice your contract. On Salesforce, work out your actions per conversation before you accept the $2 conversation rate, since anything under 20 actions is cheaper on Flex Credits. Both of those are ten minute jobs that can move a five figure annual number. Our full breakdown of the HubSpot side, with a calculator, is on HubSpot Breeze pricing.

And if the honest answer is that you do not want a meter at all, that is the reason this site exists. We charge $149 a month flat for an agent that does the same categories of work with no credits to forecast, no allowance to expire and no capacity pack that outlives the month you needed it. We are obviously not neutral about that, which is exactly why every number above is sourced to the vendor's own page.