HubSpot Breeze pricing: what Breeze credits cost per agent, per lead and per resolved conversation.

How much does HubSpot Breeze cost?

There is no price for Breeze, and that is the first thing to understand about it. HubSpot does not sell Breeze as a line item with a monthly fee. It bundles the agents into subscriptions you already buy, then meters what those agents do in HubSpot Credits at $0.010 a credit. So the real question is not what Breeze costs, it is how many credits your work consumes, and the rate sheet above turns that into dollars.

Work an example. A ten person support team resolving 600 conversations a month with the Customer agent spends 30,000 credits, which is $300. On Service Hub Enterprise, 5,000 of those credits are included, so the bill is 25,000 credits of capacity on top, or $250 a month. Add a Sales team using the Prospecting agent on 200 leads and that is another 20,000 credits, or $200. The subscription underneath has not moved. The meter has.

The floor is lower than people expect and the ceiling is higher. A Starter Core Seat is $20 a month and comes with 500 credits, which is genuinely enough to test the Data agent on real records. But scale changes the shape of the bill completely: at 600 resolutions and 200 leads a month you are paying HubSpot roughly $450 in credits against a subscription that might itself be $890, so the AI is half the invoice. That is the number to take into a renewal conversation, and it is the reason we publish a flat AI agent pricing comparison at all.

How much is a HubSpot Credit, and is a capacity pack cheaper than pay-as-you-go?

A HubSpot Credit is $0.010, and here is the part worth pausing on: it is $0.010 on both routes. The capacity pack add-on is $10 for 1,000 credits a month, which is $0.010 each. Pay-as-You-Go is quoted directly as $0.010 per credit. HubSpot charges nothing at all for flexibility.

That is unusual, and it is the opposite of how Microsoft prices the same idea. A Copilot Studio capacity pack is $200 for 25,000 credits, which works out at $0.008 a credit, while the pay-as-you-go meter is $0.01. Microsoft charges a 25 percent premium to keep your options open. HubSpot charges zero. You can check that side of it on our Copilot Studio pricing page.

The practical consequence surprises people. Because the rates are identical, choosing between a pack and pay-as-you-go is not a price decision at all, it is a commitment decision. A pack raises your limit for the rest of your term and can only be cancelled at renewal. Pay-as-You-Go bills the same rate for one month and then puts you back where you started. If your volume is uneven, pay-as-you-go is the cheaper of two identically priced options, because it never leaves you paying for capacity in a quiet month.

What happens when you run out of HubSpot Credits?

Three different things, depending on a setting most accounts never look at. If you have used your included credits and have never bought a pack, HubSpot pauses every usage-based feature until your next reset date. Your agents stop. If you own at least one pack and have left the default alone, HubSpot automatically upgrades you to a higher capacity tier and keeps you there for the remainder of your commitment term. If you have turned on Pay-as-You-Go, you are billed for the overage in arrears and your limit resets to normal next cycle.

The middle one is the one to understand before it happens to you, because it is the only overage model in this whole product category that changes your contract rather than your invoice. HubSpot own worked example: an Enterprise account with 5,000 included credits and one purchased 1,000 pack has a 6,000 credit limit. Use 6,500 in a single cycle and an extra pack is added automatically, taking the limit to 7,000 for the rest of the contract. HubSpot states plainly that you can only downgrade at the end of the commitment term. One unusual month resets your floor.

Compare that to the two vendors we have priced most closely. Microsoft disables custom agents once a tenant hits 125 percent of prepaid capacity, so the service stops but the contract does not move. Salesforce bills Flex Credit overage in arrears with no penalty at all. HubSpot is the only one of the three where going over quietly buys you something. None of these is obviously worse than the others, but they are three genuinely different risks, and only one of them survives a quiet quarter without you noticing.

HubSpot does give you real controls, which the other two largely do not. Billing contacts and Super Admins get notified at 75, 85 and 90 percent of the allowance. You can set a maximum monthly credit limit for the account, and separately for individual tools, so a runaway workflow cannot eat the budget the support team needs. Those feature-level limits are spending caps rather than reservations, so setting one for the Content agent does not hold credits back for it, it just stops it going past the number.

How many HubSpot Credits are included in my subscription?

Between 500 and 10,000 a month, decided by your highest subscription tier and by which product family that tier sits in. Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub and Revenue Hub grant 500 credits on Starter, 3,000 on Professional and 5,000 on Enterprise. Data Hub and the Customer Platform bundle grant 500, 5,000 and 10,000 on the same three editions.

Two rules decide what you actually get. First, allowances are not additive: if you hold Marketing Hub Professional and Sales Hub Enterprise, HubSpot treats your highest level as Enterprise and grants the Enterprise allowance once. You do not get 3,000 plus 5,000. Second, the grant is per account, not per seat, so adding people does not add credits. That is the reverse of how most teams instinctively model AI cost, and it is worth saying out loud before anyone builds a per-user forecast.

The Customer Platform gap is worth a look if you are choosing between bundles. Professional on a core Hub gets 3,000 credits. Professional on the Customer Platform gets 5,000, the same allowance an Enterprise core Hub gets. At list rate that is a $20 a month difference in included credits between two things both called Professional.

Put a dollar value on your allowance and it clarifies the decision quickly. At $0.010 a credit, 500 credits is $5 of AI a month, 3,000 is $30, 5,000 is $50 and 10,000 is $100. Those are useful numbers precisely because they are small. An included allowance is a trial, not a budget, and any serious Breeze deployment is a capacity purchase.

Do HubSpot Credits roll over?

No. HubSpot states it twice, in the catalog and in the knowledge base: credits reset monthly on the start date of your usage period, and unused credits expire at the end of each period rather than carrying forward. There is no bank, no accrual and no grace.

That is the industry norm rather than a HubSpot quirk. Salesforce Flex Credits do not roll over. Microsoft Copilot Credits do not roll over, and credits bought on its annual pre-purchase plan expire at the end of the term. The one meaningful exception we have found anywhere in this category is Clay, which banks Data Credits at 2x while its Actions expire, and even that only covers one of its two meters.

The practical effect is that over-buying is a real cost, not just a cash flow question. If you commit to a pack and use 40 percent of it, you have paid for the other 60 percent and it is gone at the end of the month. Combined with the fact that packs can only be cancelled at renewal, the safe order of operations is to run on included credits first, measure a real month, then buy capacity to match what you measured.

How much does Breeze Customer Agent cost per conversation, and how does that compare?

Fifty credits to resolve one conversation on text-based channels, so $0.50 at list rate. HubSpot charges on the resolution rather than on the message, the ticket or the seat, which puts it in the small group of vendors that genuinely price on outcomes.

It is also, as far as we can find, the cheapest published per-resolution rate in the category. Intercom Fin lists $0.99 per outcome. Sierra, the vendor most associated with outcome-based pricing, publishes no rate at all: its pricing URL returns a 404 and none of the URLs in its own sitemap is a pricing page, so every per-resolution figure quoted for Sierra online is a third-party estimate. We went through both in detail on Sierra AI vs Intercom Fin pricing.

Before treating that as a straight win, read what each vendor counts. HubSpot says resolve one conversation and restricts the rate to text-based channels. Intercom counts an outcome when the customer confirms resolution, or does not ask for more help after Fin responds, or Fin completes a workflow including handoffs, which means a customer who simply gives up bills the same $0.99 as one who was helped. A per-unit price is only comparable once you know what fires the unit, and on this specific point the vendors are not describing the same event.

The other half of the comparison is what sits underneath. Fin needs Intercom seats at $29, $85 or $132 per seat per month. Breeze needs a HubSpot subscription and a paid seat, from $20 for a Starter Core Seat up to $150 for a Service Enterprise seat. Neither per-resolution price includes the platform it runs on, and on both products the platform is usually the bigger number.

Do I need a paid seat to use Breeze, and which seats can spend credits?

Yes, and the rule is stricter than most people assume. Only Core Seats, Sales Seats, Service Seats, Revenue Seats and Partner Seats can use HubSpot Credits. Free users and View-Only Seat users cannot spend them at all, even though your account has them.

There is a small irony in that. HubSpot gives View-Only and Partner Seats away at no additional cost on Starter, Professional and Enterprise alike, and those free seats are exactly the ones barred from using Breeze. The seat is free, the AI on it is not available. Partner Seats are the exception that can spend, and HubSpot reserves the right to confirm, deny or remove them at its own discretion.

Seat prices set the real floor under any Breeze number on this page. From the same catalog: Core Seats are $20 on Starter, $50 on Professional and $75 on Enterprise. Sales Seats and Service Seats are $100 on Professional and $150 on Enterprise. Revenue Seats are $95 and $140. Onboarding is a one-time fee on several of them, $1,500 for Sales Hub Professional and $3,500 for Sales Hub Enterprise and Service Hub Enterprise. Marketing Hub Professional starts at $890 a month with three Core Seats included, and Enterprise at $3,600 with five.

So the honest entry price for Breeze is not $0.010. It is one paid seat plus whatever credits your work consumes, and for a small team testing the Data agent that is realistically $20 a month plus nothing, because 500 included credits covers 50 prompts.

What happened to Breeze Intelligence Credits?

They were migrated into HubSpot Credits between June 2 and June 15, 2025, and the conversion was not a flat multiple. HubSpot published the table: 100 Breeze Credits became 3,000 HubSpot Credits, 1,000 became 15,000, and 10,000 became 125,000.

Work out the multiples and the pattern is clear. The smallest plan converted at 30x, the middle at 15x and the largest at 12.5x. The conversion rate got worse as the plan got bigger, so the customers with the most credits received proportionally the least in the migration. HubSpot stacked packs of the same size as you would expect, and gave its own example: two packs of 100 Breeze Credits, so 200 in total, became 6,000 HubSpot Credits.

That direction is worth noting because it runs against how volume pricing normally works, and against how the same vendor prices elsewhere in the market. GitHub Copilot, for instance, improves the credit multiple as you move up: $10 buys $15 of credits, $39 buys $70 and $100 buys $200, so the ratio goes from 1.5x to 2.0x. If you were on Breeze Intelligence before June 2025 and your credit budget has felt tighter since, that migration table is probably why.

Is HubSpot Breeze cheaper than Agentforce or Copilot Studio?

On the unit rate, no. HubSpot sells credits at $0.010, Microsoft sells Copilot Credits at $0.008 in a prepaid pack or $0.01 pay-as-you-go, and Salesforce sells Flex Credits at $0.005. Priced purely per credit, HubSpot is the most expensive of the three and Salesforce the cheapest.

Per credit is the wrong unit, though, because a credit buys a different amount of work on each platform. Compare the same event instead. One agent action costs $0.04 on Copilot Studio, where an agent action is 5 credits at the prepaid rate. One Agentforce action is 20 Flex Credits, so $0.10. One Breeze action in a HubSpot workflow is 10 credits, so also $0.10. On the unit that actually does work, HubSpot and Salesforce land in the same place and Microsoft is roughly 2.5 times cheaper. Our Agentforce pricing page has the Salesforce side of that in full.

The comparison that decides the bill is not the rate at all, it is what happens at the ends. All three expire unused credits. Only Salesforce bills overage with no consequence. Only Microsoft turns the service off. Only HubSpot buys you more contract. And only HubSpot lets you set a hard spending cap per feature, which is a genuine advantage if the thing you are afraid of is a workflow running away with the budget.

We sell a flat-rate alternative, so treat that last paragraph as interested rather than neutral. The reason we keep publishing these rate cards is that every one of these vendors publishes rates and none of them publishes the arithmetic, and buyers keep arriving at renewal surprised. If you want the general version of how these meters work before comparing vendors, start with what are AI credits.