Artisan AI pricing, Ava AI BDR cost per month, per credit and per lead contacted.

How much does Artisan's Ava AI BDR cost per month?

$250 a month on the Intern plan billed annually, or $280 billed monthly, read on Artisan's pricing page on October 1, 2026. That buys 10,000 credits a month, enough for about 500 prospects in an email campaign. Employee is $600 a month annually or $660 monthly for 25,000 credits, about 1,250 prospects.

Ava is not priced separately. Ava is the agent inside every paid plan, and the plans differ by how many credits you get and which campaign types and integrations unlock. There is also a Free plan at $0 with 300 credits a month, which lets you search and enrich leads but does not run campaigns.

Larger teams see a different page. The Businesses and Enterprises tab still lists Team at about 2,500 leads a month and Scale at about 6,000 with "pricing scoped on your plan", and Artisan says those quotes are sized on lead volume, mailboxes and dialer seats. If you need more than 25,000 credits a month, that is where you land, and the calculator above stops at that line for the same reason.

What does an Artisan credit cost, and what does a lead cost?

About two and a half cents a credit and about fifty cents a lead on Intern. $250 divided by 10,000 credits is $0.025 a credit on annual billing, $0.028 on monthly. At Artisan's estimate of 20 credits for a complete email campaign on one person, a contacted lead costs $0.50 on annual Intern and $0.56 on monthly.

Employee is slightly cheaper per unit: $0.024 a credit annually, $0.48 a lead. The discount for buying the bigger plan is small, about 4%, so do not move up for the unit price. Move up because you need the volume or the advanced campaign types.

Phone numbers change the arithmetic more than the plan does. A phone enrichment costs 10 credits, and Artisan's own estimator prices cold outbound with phone at 30 credits a person. On Intern that cuts the plan from about 500 leads a month to about 333, and the cost per lead rises to $0.75. If your reps call, plan your credits on 30, not 20.

How many meetings can Artisan's Ava realistically book per month?

Roughly 5 to 15 a month on Intern and 12 to 37 on Employee, if you assume 1 to 3 meetings per 100 people contacted. Artisan does not publish a meetings figure on its pricing page, so that rate is an assumption we apply to every AI SDR on this site, and your list quality and offer move it more than the tool does.

At those rates a meeting costs about $17 to $50 on annual Intern ($250 a month over 5 to 15 meetings) and about $16 to $48 on Employee. That is the number worth bringing to your finance lead, because it can be set against what a meeting is worth to you. A deal size of a few thousand dollars makes either plan cheap; a low-ticket product makes it marginal.

The fastest way to learn your own rate is a short test at real volume. That argues for monthly billing in month one, even at $280 instead of $250, because the annual plan commits the full $3,000 before you have your first meeting count. For a wider view across vendors, our AI SDR cost per meeting breakdown applies the same benchmark to every tool.

Is Artisan cheaper than hiring an SDR?

Yes, by a wide margin on paper. Intern billed annually is $3,000 a year and Employee $7,200, against the salary, benefits, tools and management time of a US SDR. The comparison is not like for like, though. An SDR also calls, qualifies on the phone, works LinkedIn and learns your market; Ava emails and hands live replies and meetings to your reps.

The fair comparison for a small team is not Artisan against a hire. It is Artisan against the other ways of getting outbound done without a hire: another AI SDR, a sales engagement tool you run yourself, or a general agent that also takes the research and admin around outbound. We set that out on hiring an SDR or using an AI agent.

Where Artisan is the right buy, and where it is not

Buy Artisan if outbound email to net-new prospects is your main growth motion, you want a built-in contact database with phone numbers, and you have reps who will take the meetings and dial. At 500 to 1,250 leads a month the self-serve plans are now priced in the same range as the cheaper AI SDRs, and the 10% annual discount is real if you are sure.

Look elsewhere if you want month-to-month flexibility at low volume, if you are a founder doing sales alongside everything else, or if the work you want off your plate is wider than prospecting. WorkAgent is $149 a month on Starter, or $888 for a year, and the same agent that writes and sends outreach also researches accounts, triages the inbox, updates the CRM and writes the weekly report. It has no dialer and no LinkedIn steps, so a phone-first team should not buy it for outbound. If you are still comparing tools, Artisan AI alternatives sets the options side by side, and AiSDR pricing and 11x pricing cover the two closest rivals. For a seller who wants to drive the prospecting personally, Regie AI vs Artisan AI pricing prices both for one to five sellers.