Priced from Instantly's own pricing page and pricing file

Instantly pricing plans, Instantly AI cost per month, credits pricing, and what the mailboxes add to the bill.

Written for the US founder, agency owner or sales lead pricing Instantly before a trial. We sell a competing product, so weigh that. Every Instantly figure below was read on instantly.ai/pricing, with both the monthly and the yearly toggle, and in the machine-readable pricing file Instantly publishes at instantly.ai/pricing.md, all on October 6, 2026, from a US connection.

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In short

Read on October 6, 2026, Instantly Outreach costs $47 a month on Growth (5,000 emails), $97 on Hypergrowth (125,000 emails) and $358 on Light Speed (500,000 emails), or $37.60, $77.60 and $286.30 billed yearly. The 450 million contact database and the AI agents are not in those prices: they run on a separate Instantly Credits subscription from $47 a month for 1,500 credits. The three bundles cost exactly the sum of their two parts on monthly billing, and on yearly billing every bundle costs more than buying the same two plans separately. Mailboxes are extra too, from $4 to $10 each a month.

Outreach Growth: $47 / month, 5,000 emails
Outreach Hypergrowth: $97 / month, 125,000 emails
Instantly Credits: From $47 / month, 1,500 credits
Yearly billing: 20% off Outreach, 10% to 20% off Credits
WorkAgent: $149 / month, month to month

A small sales team reviewing an outbound budget together on a laptop

Price the emails, the leads, then the mailboxes

On Instantly the sending plan is the cheap line. The leads and the inboxes are the expensive ones.

Instantly connects unlimited email accounts at no charge, but it does not give you the accounts, and it does not give you the leads either. Sending the full 125,000 emails on Hypergrowth at a safe 30 a mailbox a day takes about 199 mailboxes, roughly $995 a month at Instantly's own $5 done-for-you rate, against a $97 plan. The calculator below adds all three lines.

Price your volume

Calculator

Instantly cost calculator for your emails, leads, AI actions and mailboxes

Set how many emails you send a month, how many contacts you upload, how many work emails you want Instantly to find and how many AI agent actions you run. The calculator picks the cheapest Outreach plan and add-ons, the cheapest Credits plan, checks the bundle against buying separately, adds mailboxes and domains, and shows the real monthly bill. It runs in your browser. No email, no sign-up.

Your outbound

Emails sent a month

Contacts uploaded

Work emails found by Instantly a month

AI agent leads or replies a month

We answer replies inside Instantly or need webhooks

Sends per mailbox a day

Mailboxes

Billing

Credits are counted at about 1.5 a work email and 5 an AI agent lead or reply. Mailboxes at 21 sending days a month and 3 per domain. Instantly does not charge to connect a mailbox; the cost shown is buying them.

What Instantly would cost you

Monthly bill, all in

Outreach plan

Instantly Credits

Mailboxes and domains

Per email, and against a flat agent, per month

Instantly, per 1,000 emails sent, all in
Instantly plans only, Outreach plus Credits
WorkAgent, ( sends a working day)

Instantly Outreach Growth $47, Hypergrowth $97 and Light Speed $358 a month ($37.60, $77.60, $286.30 yearly), Outreach add-on $87 for 125,000 emails and 25,000 contacts, Instantly Credits $47 for 1,500, $77 for 2,000, $97 for 5,000, $147 for 7,500 and $197 for 10,000 ($37.60, $87.30 and $177.30 yearly for the three entry points), Credits add-on $425 for 50,000, about 1.5 credits a work email and 5 credits an AI agent action, done-for-you Google accounts $5, pre-warmed $10, Airmail $4 a month, domains $15 a year, bundles $94, $194 and $555 ($85, $175, $500 yearly), all read on instantly.ai/pricing and pricing.md on October 6, 2026. Instantly publishes no yearly price for the $77 and $147 credit points or for either add-on; the calculator applies the 20% and 10% yearly cuts of the neighbouring tiers to the credit points and leaves the add-ons at list. Above 10,000 credits it uses the published $425 add-on, so an in-app Hyper tier may come in cheaper. 21 sending days a month, 3 mailboxes per domain. WorkAgent plans: Starter about 40 sends a working day, Pro 200, Scale 1,000.

The Instantly rate card

What each Instantly plan costs, and what it buys

Instantly sells two subscriptions that most buyers end up needing together: Outreach, priced by emails sent, and Instantly Credits, priced by lead lookups and AI actions. Here is every figure on both cards and the per-email and per-credit numbers it leaves you to work out.

Outreach Growth, $47 a month or $37.60 billed yearly

5,000 emails a month to 1,000 uploaded contacts, unlimited email accounts, unlimited warmup, the AI sequence writer and chat support. The Unibox, where replies land, is preview-only on Growth, so answering a prospect means leaving Instantly. At full use the plan works out to $9.40 per 1,000 emails, the most expensive email on the card.

Outreach Hypergrowth, $97 a month or $77.60 billed yearly

125,000 emails a month on the monthly card and in the pricing file, but 100,000 on the yearly card and in the feature table, to 25,000 uploaded contacts. Adds full in-app replies in Unibox, webhooks, the deliverability agent, custom reply labels and premium live support. Full use costs $0.78 per 1,000 emails, or $0.78 to $0.97 depending on which allowance holds.

Outreach Light Speed, $358 a month or $286.30 billed yearly

500,000 emails a month to 100,000 uploaded contacts, plus SISR, Instantly's system that assigns dedicated servers and IP blocks and swaps flagged IPs. Full use costs $0.72 per 1,000 emails, the cheapest unit on the card. Enterprise above 500,000 emails is quoted.

Instantly Credits, from $47 a month

A separate subscription for the 450 million contact SuperSearch database, enrichment, Copilot and the AI agents. Growth is $47 for 1,500 credits or $77 for 2,000, Supersonic $97 for 5,000 or $147 for 7,500, Hyper Credits from $197 for 10,000 up to 200,000. Billed yearly they start at $37.60, $87.30 and $177.30. Credits expire two months after purchase on monthly plans.

Bundles, $94, $194 and $555 a month

Starter pairs Outreach Growth with Growth Credits for $94, Scale pairs Hypergrowth with Supersonic for $194, Agency pairs Light Speed with Hyper Credits for $555. Each is exactly the two monthly prices added together. Billed yearly they are $85, $175 and $500, which the page labels as saving 10%.

Mailboxes, domains and add-ons, $4 to $425

Done-for-you Google accounts are $5 a month, pre-warmed Google accounts $10, Airmail accounts $4, domains $15 a year. The Outreach add-on is $87 a month for 125,000 more emails and 25,000 more contacts, from Hypergrowth up. The Credits add-on is $425 a month for 50,000 more credits, from Hyper Credits up.

What the guides leave out

Why the Instantly price you found may not be the one you pay

The lead database is not in the $47

Several page-one guides describe Instantly as bundling its 450 million lead database with outreach. On the card it does not. SuperSearch, enrichment and the AI agents draw on Instantly Credits, a second subscription from $47 a month. A team that needs Instantly to find the leads pays for two plans, not one.

Billed yearly, the bundles cost more than the parts

Yearly Outreach Growth is $37.60 and yearly Growth Credits $37.60, $75.20 together, against $85 for the Starter bundle. Hypergrowth plus Supersonic yearly is $164.90 against $175 for Scale. Light Speed plus Hyper Credits yearly is $463.60 against $500 for Agency, $436.80 a year more for the same allowances.

Hypergrowth plus three add-ons is Light Speed to the dollar

Hypergrowth is $97 for 125,000 emails and 25,000 contacts. Each Outreach add-on is $87 for another 125,000 and 25,000. Three add-ons bring it to $358, 500,000 emails and 100,000 contacts, the exact price and allowance of Light Speed. What Light Speed adds for the same money is SISR, the private server and IP rotation.

Credits bought as an add-on cost less than half of plan credits

Hyper Credits is $197 for 10,000 credits, about 2 cents each. The Credits add-on is $425 for 50,000, about 0.85 cents each. A team that needs 60,000 credits a month pays far less per credit through the add-on than through a larger tier, so ask for the add-on route before you accept a quote.

Instantly's own page gives two allowances for Hypergrowth

With the monthly toggle the Hypergrowth card says 125,000 emails. With the yearly toggle, and in the feature table on the same page, it says 100,000. The pricing file says 125,000. If you are buying yearly to send near the top of the range, confirm the number in writing first.

There is no overage, only the next plan

Instantly's pricing file says that once a plan's volume is exceeded, you upgrade rather than pay an overage. On Growth that means the 5,001st email costs a $50 step to Hypergrowth. Size the plan to your peak month, not your average one.

Compare

Instantly pricing against the tools small outbound teams compare it with

Instantly read on instantly.ai/pricing and instantly.ai/pricing.md on October 6, 2026. Smartlead read on October 5, 2026, lemlist on October 2, 2026. Cost per 1,000 emails is the plan price divided by the plan allowance, so it holds only if you use the whole allowance, and it excludes mailboxes and lead data. Confirm every price with the vendor before you buy.

	Instantly Growth	Instantly Hypergrowth	Instantly Light Speed	Smartlead Pro	lemlist Email	WorkAgent Starter
Price, monthly billing	$47 / month	$97 / month	$358 / month	$94 / month	$69 / month	$149 / month
Price, yearly billing	$37.60 / month	$77.60 / month	$286.30 / month	$78.30 / month	$55 / month	$74 / month
Emails a month	5,000	125,000 (100,000 on the yearly card)	500,000	90,000	50,000	Up to 40 sends a working day
Cost per 1,000 emails at full use	$9.40	$0.78	$0.72	$1.04	$1.38	Not priced per email
Lead data	Credits plan from $47	Credits plan from $47	Credits plan from $47	$59 add-on	Credit add-on	Researched by the agent
API and webhooks	API only	Yes	Yes	Yes	Yes	CRM updates included
Mailboxes	Unlimited, bought separately	Unlimited, bought separately	Unlimited, bought separately	Unlimited, bought separately	Unlimited senders	Sends from your inbox
Who does the work	You run the campaigns	You run the campaigns	You run the campaigns	You run the campaigns	You run the campaigns	The agent, end to end

The honest read: Instantly Hypergrowth and Smartlead Pro are within $3 of each other and both are among the cheapest ways to send cold email at volume. Instantly wins when you want the contact database and the sending tool from one vendor; Smartlead wins on the entry plan and on agency workspaces. WorkAgent costs far more per email and only earns that if you want the list built, each account researched, the emails written and sent and the replies sorted for you, with research and inbox work on the same plan.

How much does Instantly cost per month?

$47 a month for Outreach Growth, $97 for Hypergrowth and $358 for Light Speed, read on instantly.ai/pricing on October 6, 2026. Billed yearly they are $37.60, $77.60 and $286.30 a month, 20% less, or $451.20, $931.20 and $3,435.60 for the year. Those are sending plans only.

A working setup usually adds two more lines. The first is Instantly Credits, if you want Instantly to find the leads, from $47 a month. The second is mailboxes and domains. A one-person team sending 5,000 emails a month on Growth with its own list and 8 done-for-you Google accounts pays $47 plus $40 in mailboxes plus about $4 a month in domains, close to $91 a month. Add Growth Credits for 1,000 work emails a month and it is about $138.

At agency scale the plan shrinks to a rounding error. Light Speed at full volume, 500,000 emails a month at 30 a mailbox a day, needs about 794 mailboxes. At $4 each on Airmail that is $3,176 a month in inboxes and about $331 a month in domains, against a $358 plan.

Are Instantly bundles cheaper than buying Outreach and Credits separately?

Not on monthly billing, and not on yearly billing either. On monthly billing each bundle is the exact sum of its parts: Starter $94 is $47 plus $47, Scale $194 is $97 plus $97, Agency $555 is $358 plus $197. The bundle saves nothing.

On yearly billing the bundles are labelled "Save 10%" and come to $85, $175 and $500 a month. But the separate plans are cut harder when billed yearly: Outreach drops 20% and Growth Credits 20%, so the two parts of Starter cost $75.20 together, $9.80 less than the bundle. Scale parts cost $164.90, $10.10 less. Agency parts cost $463.60, $36.40 a month or $436.80 a year less than the Agency bundle. The bundle drawer on the same page also lists Hypergrowth at $358 and Supersonic at $197, which are the Light Speed and Hyper Credits prices, so read the totals rather than the line items.

What do Instantly credits cost, and what does one credit buy?

Instantly Credits run from $47 a month for 1,500 credits on Growth to $197 for 10,000 on Hyper Credits, with Hyper tiers up to 200,000 and a $425 add-on for 50,000 more. Per credit that is about 3.1 cents on Growth, 1.9 cents on Supersonic and 2 cents on Hyper, and 0.85 cents through the add-on.

Instantly publishes what each action draws: about 0.5 credits for most enrichment rows, about 1.5 credits to find a work email, and 5 credits for every lead the AI Sales Agent generates or every reply the AI Reply Agent writes. So $97 of Supersonic finds about 3,300 work emails, or pays for 1,000 AI agent leads. Credits expire two months after purchase on monthly plans and one year after purchase on yearly plans, so buying a big tier for a one-off push wastes the remainder.

Which Instantly plan should a small team buy?

It turns on two questions: will you answer replies inside Instantly, and how many emails do you send at your peak. Growth caps at 5,000 emails and keeps the Unibox in preview-only mode, so replies have to be answered in each mailbox. If one person runs outbound with their own list and under about 238 emails a working day, Growth at $47 is enough.

The moment you want replies answered in one inbox, webhooks into a CRM, or more than 5,000 emails, Hypergrowth at $97 is the plan, and it sends 25 times as much for about twice the price. Light Speed only makes sense above 125,000 emails a month or when private IP rotation matters, because Hypergrowth plus three $87 add-ons reaches the same 500,000 emails for the same $358.

Is Instantly worth it compared with an AI agent?

For a team that writes and runs its own cold email at volume, yes. Hypergrowth sends 125,000 emails for $97 and Instantly does not charge for the mailboxes you connect, so very few tools beat it per email sent. If you also want a contact database from the same vendor, Instantly is one of the few sequencers that sells both.

The decision changes when the bottleneck is time rather than sending capacity. Instantly sends what you build: someone still has to choose the accounts, research each one, write the copy, read the replies and update the CRM. WorkAgent is the other shape. You brief the job and the agent builds the list, researches each account, writes and sends the sequence, sorts the replies and logs them, and the same plan covers research, inbox and reporting work. Starter is $149 a month. It sends far fewer emails per dollar than Instantly, so it fits a team that wants the outbound done, not a team that wants to send more. See AI lead generation software for how the agent runs a campaign and AI SDR for how we split outbound between you and the agent.

If you are choosing between sequencers, the closest like-for-like rival is priced in Smartlead pricing, we compare the two at three volumes in Instantly vs Smartlead pricing, and the per-workspace option is in lemlist pricing. For the LinkedIn side that Instantly does not automate, see HeyReach pricing per sender and Expandi pricing, which bills per LinkedIn seat.

FAQ

Questions buyers ask about Instantly pricing

How much does Instantly cost?

Instantly Outreach is $47 a month on Growth, $97 on Hypergrowth and $358 on Light Speed, read on instantly.ai/pricing on October 6, 2026, or $37.60, $77.60 and $286.30 a month billed yearly. The lead database and AI agents need a separate Instantly Credits plan from $47 a month. Mailboxes and domains are extra.

What are the Instantly pricing plans?

Two subscriptions and three bundles. Outreach has Growth (5,000 emails), Hypergrowth (125,000) and Light Speed (500,000) plus Enterprise. Instantly Credits has Growth (1,500 to 2,000 credits), Supersonic (5,000 to 7,500) and Hyper Credits (10,000 to 200,000). The bundles Starter, Scale and Agency pair one of each at $94, $194 and $555.

Is Instantly cheaper with annual billing?

Yes. Outreach plans drop 20%: Growth to $37.60, Hypergrowth to $77.60, Light Speed to $286.30 a month. Growth Credits drops 20% to $37.60, Supersonic and Hyper Credits 10% to $87.30 and $177.30. Bundles drop 10%, which is why buying the two parts separately on yearly billing costs less than the bundle.

Does Instantly charge per email account?

No. Every Outreach plan connects unlimited email accounts with unlimited warmup and no per-mailbox fee, and plans are not priced per seat. You still have to own the mailboxes. Instantly sells done-for-you Google accounts at $5 a month, pre-warmed Google accounts at $10, Airmail accounts at $4 and domains at $15 a year.

Is the Instantly lead database included in the Outreach plan?

No. SuperSearch, the 450 million contact database, runs on Instantly Credits, a separate subscription from $47 a month for 1,500 credits. Finding one work email draws about 1.5 credits. You can run Outreach with your own list and never buy Credits, or buy a bundle that includes both at the combined price.

How much does the Instantly AI Sales Agent cost?

It has no plan of its own. The AI Sales Agent draws 5 Instantly Credits for every lead it generates and the AI Reply Agent 5 credits for every reply it writes. On Supersonic at $97 for 5,000 credits that is about 9.7 cents a lead or a reply. A separate VIP service that sets the agents up for you is quoted.

Does Instantly have an API?

Yes. Instantly's pricing file lists API access on every Outreach plan, including Growth at $47. Webhooks start on Hypergrowth. There is no separate API price on the card, so an integration with your CRM, Clay or Zapier costs the plan price plus whatever plan the volume requires.

What happens if I go over my Instantly email limit?

There is no overage charge. Instantly's pricing file says that once a plan's included volume is exceeded you upgrade to the next tier. From Hypergrowth up you can instead add the $87 Outreach add-on for 125,000 more emails and 25,000 more contacts a month.

Do Instantly credits roll over?

Not indefinitely. Instantly Credits expire two months after purchase on monthly plans and one year after purchase on yearly plans, per the pricing file read on October 6, 2026. Unused credits from a quiet month carry into the next one and then lapse, so size the Credits plan to steady use rather than to one campaign.

Is Instantly cheaper than Smartlead?

At entry, no: Smartlead Base is $39 against Instantly Growth at $47. In the middle they are within $3: Instantly Hypergrowth $97 for 125,000 emails against Smartlead Pro $94 for 90,000, so Instantly is cheaper per email. Lead data costs $59 a month extra on Smartlead Pro and a $47 Credits plan on Instantly.

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